By Susan Sweeney CA CSP HoF
With 1000's of confirmed information, instruments, and methods, this freshly up to date edition explains the way to utilize the newest net 2.0 developments and methods comparable to RSS, blogs, podcasting, and cellular advertising for on-line good fortune. marketers, company advertising managers, small enterprise proprietors, experts, site owners, contributors, new media execs, and web site designers will locate this guidebook necessary for constructing on-line strategies. A spouse site presents up to date online marketing information and increased info. From optimizing web pages for se's and incorporating dynamic public relatives options to offline advertising and making sure client pride, this handbook is unbeatable for important on-line promotional assets.
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Keyword Suggestion and Evaluation Tools There are a number of services available that can help you with selecting the most appropriate keywords for your site. These services base their suggestions on results from actual search queries. com/select/KeywordToolExternal) to assist with keyword selection. com) is another example of such a service. Keyword research tools can help meet your current needs, whether you’re looking for a place to start, are plum out of ideas, or simply feel like you’re missing something.
Com) Free Stuff—Everyone Loves It Offering free things is a great way to increase traffic—everybody likes a freebie. If you provide something for free that is valuable to your target market, you are sure to have a steady stream of repeat traffic. When you have freebies or giveaways on your site, your pages can also be listed and linked from the many sites on the Internet that list places where people can receive free stuff. ” You will be amazed at how many people are giving things away online. You don’t have to give something away to everyone.
You want to build a theme on your page, and to do so you have to spread your keywords throughout the page, not just focus on the first paragraph. Always have a descriptive paragraph at the top of your Web page that describes what can be found on the page for your target market and for the major search engines. Search engines use this as their source for a site description and keywords on your site. Be sure to use the most important keywords first, preferably within the first two or three sentences.